Welcome to the Sideline Sisters blog, where we share essential tips, tricks, and tools we’ve found for growing a successful Network Marketing business.

When you make the decision to become a Network Marketing Professional there is a “something” deep down inside of you that drives you to this field.  This “something” is sometimes very hard to convey to others.  It’s even harder to convey to yourself!  This “something” is often a constant nagging feeling deep in the core of your being that causes you to sit up and take notice, to believe that there is something out there that can help you be…better.  This “something” is your WHY!

When you reflect and truly figure out what your WHY is, it’s at that point that you can really start to market and share your business.  Simon Sinek wrote the book, “Start with Why,” and has done TED talks and YouTube videos about this subject.  You see, when you can truly determine why you are doing what you are doing and you can tell this story in a succinct and emotional way, you captivate your audience.  Your clients buy your why and then buy your product.  They want to help you; they have millions of options bombarding them every single day – when they can connect with you and your product, you’ve helped make their choice.

So how do you determine your Why?  Think of your why as an onion.  There are many layers to the onion and as you peel off the outside layer you get deeper into its core.  This is just like your why.  You have a superficial outside layer, but as you peel that layer back you start to find a deeper meaning that relates to that outer layer.  Let me give you an example from my own experience of why I joined a Network Marketing company:

Layer 1 – Make extra money each month (so that I can…)
Layer 2 – Pay off debt faster (so that I can…)
Layer 3 – Have extra money to see family more (so that I can…)
Layer 4 – Not miss time with loved ones or miss seeing my nephew grow up

Each person’s why will have a different amount of layers.  Some will have more than mine and some will have less.  Once you determine that inner layer, that ultimate why, you need to find a way to narrate your why.  This narration needs to be short, connecting and emotional.  You need to tell a story.  And it’s this story that will allow you to better market your business.    Here’s my story:

Six years ago my wonderful and amazing nephew was born.  He quickly became the light of my life and I lived for the photos and videos my sister would send me of him walking, taking swim lesson, playing basketball and telling jokes.  He lives three states away and because of my debt and financial obligations I am unable to travel to see him as often as I would like.  It wasn’t very long ago that my sister called me, half joking, asking if I could come over there for a few days and watch him because she couldn’t find a backup babysitter.  I had an instant sinking feeling in my stomach.  I wanted nothing more than to tell her I was on my way.  But I couldn’t.  Not now anyway.  Soon!  I am quickly paying off debt and creating an abundant life that will allow me to see my loved ones as often as I would like.  This is why I do network marketing. 

Could you picture this struggle?  Could you connect with me in some way?  I hope you could.  Now go create your why, narrate your vision and start telling your clients why you are here!

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